Gucci's new Valigeria travel collection blends fashion with functionality

Travel and heritage often weave a vibrant narrative. In the latest campaign for Gucci Valigeria, Creative Director Sabato De Sarno has juxtaposed these two elements to create a luxury travel line that is effortlessly casual and elegant at the same time. With Valigeria, Gucci pays tribute to its own history while it heralds a new era of adventure. The campaign, featuring Kendall Jenner and Bad Bunny, showcases products from the signature Gucci Savoy collection. The campaign explores the intimacy of travelling together through the creative lens of Anthony Seklaoui while capturing the fleeting spirit of Kendall Jenner and Bad Bunny’s airport stroll, redefining the Jet Set glamour of the 1990s.

The luxury travel line includes the GG Supreme duffle bags, backpacks, rigid suitcases, and trolleys. While the infusion of the Italian label’s iconic emblem and historic craftsmanship is quite evident on every item of the collection—be it the GG monogram or the web stripe—one cannot miss the new innovations added to the look. Novel designs, defined by fluorescent leather details alongside embossed GG rubberised leather styles, bring a sense of newness to the brand’s approach in making the products appealing to all. Designed to use now and to cherish for years, the travel collection features both classic and contemporary elements that blend together in harmony. The aesthetic is chic and adds character to your personality.

But a travel collection is as much about functionality as it is about fashion. The trolleys are available in a range of sizes and come in various colour combinations such as beige/brown, beige/blue, and beige/ivory. The duffle bags are ideal for a weekend getaway with distinctive details like leather trims and studs. The collection has new silhouettes like bowling totes, garment bags, watch cases, and vanity cases for a softer selection. Other items, such as artisanal luggage, trunks, and watch or jewellery boxes, are hard-bound.

All images: Gucci 

This article originally appeared in Harper's Bazaar India, April-May, 2024 print issue. 

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