Exclusive: Jimmy Choo launches an India-only collection with Ananya Panday as its face

Your party looks are all set to get a shining upgrade—Jimmy Choo, the global luxury fashion house that first entered the Indian market back in 2007, is here with a special capsule collection—the SHAAN Capsule Collection, exclusive to India. The brand is synonymous the world over for its sleek range of footwear, handbags, and fragrances that don’t skimp on glamour, with its shoes in particular becoming iconic thanks to popular culture—they were a favourite of Princess Diana, and when Carrie Bradshaw said “I lost my Choo” while she ran towards the ferry in the TV show Sex and The City, she cemented their status as the shoes to have. 

The limited-edition SHAAN collection intends to bring the same energy to India—they’ve given their classic evening shoes and bags a playful twist with new colours and finishes—think popping pinks, deep reds, and shimmering gold.  
“The SHAAN capsule is a celebration of our iconic styles and taps into our confident, playful, and daring spirit—it’s a fusion of glamour with design expertise. We wanted to create a capsule that will resonate with our community and captures the celebration and fantasy of the Jimmy Choo world. As a powerful Hindi word meaning celebration and majesty, ‘shaan’ offers high-octane iterations of some of our most iconic styles,” said Sandra Choi, creative director, Jimmy Choo.

The collection has been debuted by actor Ananya Panday, where she’s seen flaunting strappy sandals resplendent with sequins and metallic clutches that are all about glitz and elegance.  

Take inspiration from the looks to give an extravagant spin to your own holiday outfits—the collection will tap into your confident and playful spirit to bring out your inner star. If you’re on the hunt for the perfect minimal-silhouette heels—ones that feature barely-there straps but compensate with plenty of bling, the Azia will make for the ideal choice. Pair them with evening gowns, embellished pantsuits, and even traditional Indian wear. If you’re more of a wedges woman, then the Anise is made for you—it’s available in gold, pink metallic leather, and gold glitter and is all about comfort. Completing the shoes range is the timeless Love pump, which comes with a striking gold mesh look and ombré glitter at the heel’s toe.

There are bags too—from the brand’s signature Bon Bon that is crafted with both metallic pink leather and a second version that sports hand-placed gold Swarovski crystals all over. There’s a handy clutch to round up the opulent collection—the Bonny is available in red and gold, with a sequined finish and makes just the perfect accessory to flaunt this season.

All images: Jimmy Choo