All the latest trends and news from the beauty world you should know about

The only thing constant about the beauty universe is that it is rapidly changing. This seems a tad ironic, we know, but with the advancements in technology and the shift in priorities of the consumers when it comes to ethical and natural practices, it's unsurprising. Also, the fact that India has emerged as one of the biggest markets for beauty products in the world has played a significant role in this ever-evolving industry. In the last few months, globally renowned brands like NARS and Rare Beauty have forayed into India. Joining this band of beauty giants is Fenty Beauty which is now available in India and we can't control our excitement! 

With so many things happening, you can see how keeping track of everything all at once can seem daunting. Social media serves as a tool but even then the amount of reels you'll have to scroll through to know it all is enough to put you into stimulus overdrive. 

So, to help you be on top of all things beauty, we've rounded up all the beauty updates in the last few weeks. Take a look and soak in the knowledge!

Fenty Beauty launches in India   

Rihanna’s Fenty Beauty has made its India debut (exclusively available on Nykaa) today. This is probably one of the biggest beauty launches of 2024, and we can’t wait to fill our carts with some of the brand’s most iconic products such as the Pro Filt’r Soft Matte Longwear Foundation, the Killawatt Freestyle Highlighter, and the Gloss Bomb Universal Lip Luminizer, among others! Launched in 2017, the brand’s vision of inclusivity in beauty and ensuring people all around the globe feel represented, redefined our approach to beauty. 

Khushi Kapoor named brand ambassador for The Face Shop    

A K-beauty giant, the Face Shop recently announced Khushi Kapoor as the first-ever brand ambassador in India. This collaboration is very exciting because it will bring a fresh perspective on the brand’s self-care-first philosophy. With Kapoor as the face, the brand aims to redefine beauty and skincare standards. 

Sabyasachi collaborates with Estée Lauder for a limited range of lipsticks    

Two powerhouse brands in their respective industries, Estée Lauder and Sabyasachi, came together to launch a limited-edition lipstick collection, featuring 10 distinctive shades. Interestingly, each shade is named after an Indian city and is said to be inspired by a personal memory (for Sabyasachi) or an interpretation of his idea of India. Its opulent packaging and creamy matte formulation have captured a piece of our hearts.

Charlotte Tilbury became the first female-founded brand to sponsor F1 Academy

Charlotte Tilbury was recently announced as the official partner of the F1 Academy 2024, making it the first beauty brand and the first female-founded brand to become a sponsor of F1 Academy. With this collaboration, Formula 1 aims to develop and prepare female drives to progress to higher levels in what has historically been a male-driven sport. 

TRESemmé announced Annaya Panday as the face of the brand    

Ananya Panday was recently announced as the brand ambassador for TRESemmé. This leading haircare brand joined forces with Panday as a way of inspiring young women across the country. Kicking off this partnership, TRESemmé will be launching a series of TV and digital campaigns that will showcase styling tutorials and some behind-the-scene snippets from Panday's life. So, stay tuned! 

LoveChild Masaba is the official partner for Mumbai Indians Women’s team   

LoveChild Masaba is now the official partner for the Mumbai Indians women’s team. Together, they kicked off an inspiring campaign that celebrates the beauty of diversity, individuality, and authenticity, and aims to restructure the definition of beauty in all phases of life. 

Also read: Couturier Sabyasachi Mukherjee on his grand foray into the beauty world with Estée Lauder 

Also read: 5 hair trends that dominated the fall 2024 runways