World Gold Council and Bazaar India's 'You Are Gold' campaign illustrates Rimzim Dadu's journey of self-expression

Garance Doré rightly said, "Jewellery is a very personal thing; it should tell a story about the person who's wearing it.” 

Gold jewellery serves as a timeless means of self-expression. Each piece, from delicate necklaces to bold statement earrings, reflects the wearer's personality and sentiments. For Rimzim Dadu it is a canvas for self-expression, enabling her to convey her thoughts.

The new face of Bazaar India X World Gold Council’s campaign, Rimzim Dadu is known for her progressive designs and contemporary styles in the world of fashion and design. Her creations are avant-garde creations and entail the processes of disassembly, adaptation, and reconstruction to generate a fresh and innovative form. Much like gold, which goes through the process of refining and buffing to reveal its true beauty, Dadu has hones her art by putting in time and effort to get better at what she does.

Dadu's signature techniques include her 3D appliqué, which transforms cotton into a paper-like substance, creating crisp edges and a unique finish. She also employs hair-thin steel wire to craft structured yet fluid silhouettes, and revitalises centuries-old art of cord work from the Mughal era.

“Each creation has a story, a process of reimagining traditional crafts much like these gold earrings. It reminds me that to be the best, my work needs to show my roots in the most unconventional way,” says Dadu.

The distinctive pair of gold earrings that Rimzim is donning, reminds her of designs which mould conventional fabrics into something extraordinary. Gold undergoes a similar transformation to evolve into something incredibly beautiful. The journey from the unconventional to the extraordinary highlights the power of creativity and innovation, demonstrating that unconventional paths often lead to the most captivating destinations.

Harper's Bazaar India has joined forces with the World Gold Council for their "You Are Gold" initiative, which pays tribute to accomplished women who stand as symbols of resilience and determination. The campaign draws inspiration from the stories of these remarkable women who've carved a path of their own. It serves as a heartfelt tribute to the pivotal moments that have moulded their unique journeys, and a grand celebration of their unbreakable spirit. In a world marked by continuous transformation, it's a reminder that, indeed, #YouAreGold, and your narrative deserves to be told.

Watch Rimzim’s journey here.