Here’s how to nail the ‘cosy girl’ aesthetic this winter

Don’t mind us, we’re in our ‘cosy girl’ era. And if you’re wondering what that is, well let’s just say you’ll find us, all through winter, donning nothing but clothes that envelop us like a cosy hug, wearing makeup that makes us look all warm and comfy, and always having a steaming latte in our hands. 

If you too, like the idea of a warm and cosy look and would like to embrace the cosy way of life, then this trending aesthetic is for you. 

What is the ‘cosy girl’ aesthetic?

The ‘cosy girl’ aesthetic became popular last winter and has reappeared on our feeds as we are currently in the throes of the chilly season again. To put it into perspective, the trending hashtag received more than 30K posts on Instagram along with more than 30M views on TikTok. The ‘cosy girl’ aesthetic revolves around the homebody and comfortable look that goes beyond just makeup and fashion to include home décor as well (picture scented candles, fuzzy throws, and soft blankets). 

Ahead, discover how to ace the aesthetic this winter. 

Channelling the cosy girl look with makeup

Want to try your hand at ‘cosy girl’ makeup? Here are some tips to keep in mind.

Matte over dewy skin

Yes, we know, dewy radiant skin was all the rage during summer, but the ‘cosy girl’ aesthetic leans more towards the mattified texture, given that’s how your skin naturally looks during the colder months. It's best to go for light to medium coverage, soft matte foundations and skin tints for a natural look. 

Spiced toffee hues

Caramels. Milk chocolate. Mocha lattes. The colours of your favourite winter treats are also the shades you want to incorporate into your cosy girl makeup look. Cinnamon, tawny brown, and even soft pink are all ideal shades to add a warm touch of colour to your winter makeup. It’s just like the latte makeup trend but a notch higher. 

Dramatic winged eyeliner

Doe-like and feline eye makeup is making a comeback, and it ties in with the ‘cosy girl’ aesthetic given it's the perfect contrast to the softness of the rest of your makeup. So, don’t be afraid to extend that wing and accentuate your eyes for a statement look. 

A splash of warmth for your nails too

Why let your nails be left out of all the fun? Paint them in shades of hot chocolate, ginger, and earthy browns for a pop of cosiness.

How to dress like a cosy girl

When it comes to incorporating the aesthetic into your winter style, it’s all about fluffy scarves and neck warmers to keep you toasty—chunky sweaters that spell comfort and wool coats that almost swallow you up. Bigger is always better in the ‘cosy girl’ world. So, if you’re looking to tweak your wardrobe according to this aesthetic, go for oversized and voluminous silhouettes. Add texture with soft wool, faux fur, and cashmere. As for colours, if the makeup is more about browns, the clothes follow a neutral palette. Think ivory, cream, and blush pink. We love that these pieces will not only look trés chic but will also keep you warm and feeling comfortable at the same time.