Gucci's new creative director, Sabato De Sarno celebrates life and spontaneity through his new collection

The new Spring-Summer collection is a tale of life’s joy, passion, and humanity.

Mar 17, 2024 | by Priyanka Kathuria

In a memorable event last year in September in Milan, Creative Director Sabato De Sarno unveiled the Gucci Spring-Summer 2024 collection. More than a fashion line, it’s a tale of life’s joy, passion, and humanity. Through a blend of real-life experiences, irreverent glamour, and unapologetic confidence, the collection celebrates spontaneity, diversity, and euphoria. With a rich palette of hues, it tells a story of movies, Italy, intellectual pursuits, and global adventures while embracing inclusivity. This collection is an expression of joy in every sense, showcasing life’s vibrant spectrum. The event where the collection was launched, featured an array of celebrities like Julia Roberts, Ryan Gosling, Kendall Jenner, Bad Bunny, and Gucci’s global ambassador Alia Bhatt. Overall, the emphasis was on the universal appeal and cultural resonance. It is cool for people of all ages, and everyone is welcome! The collection is now available in India at the Jio World Plaza in Mumbai.