Dubai Fashion Week 2024: Where functional, fun, and wearable art came together

The recently concluded Dubai Fashion Week has quickly found a cult status amongst the fashion elite, and understandably so. It seamlessly blends regional influences with modern designs, showcasing local craftsmanship and paying a fitting homage to the rich cultural legacy of the Arab world. The lineup featured a curated mix of notable debuts and iconic designers, so the collections were fresh, well-loved, and nuanced. Take a look at the designers that caught our eye at the Dubai Fashion Week.

Dima Ayad

Based in Dubai, Lebanese-origin designer Dima Amad’s showcase was the cynosure of all eyes. Dramatic and with plenty of diaphanous fabrics, Dima’s collection was inclusive, vibrant and a celebration of femininity. Florals, sparkles, and polka dots took centre stage in this presentation and the models were of all sizes. The versatile ombre satin outfits immediately became crowd favourites. 

Reborn

Distressed denims, oversized jackets, and crop tops, Reborn’s showcase was definitely designed with an aesthetic in mind and it worked. What is perhaps lesser known but deserves a spotlight is the story behind the brand. Reborn partnered with UNHCR to support refugees from around the world. Produced from 100 per cent certified organic cotton, this is a brand with its heart in the right place. 

Mrs Keepa

Fresh, irreverent, and trendy, there was nothing usual about the collection from Mrs Keepa. The brand showcased its collection through a fashion film, which was an interesting departure from the runway presentations. The film was titled Need Therapy, a gentle reminder of the intricacies of life, making the showcase about fashion, of course, but also about the challenges of everyday life and the people we turn to, igniting a far bigger conversation around these topics. 

ITRH

Drama! Drama! Drama! Indian design label ITRH made its debut at Dubai Fashion Week with a bang. The pieces were ostentatious, featuring interesting silhouettes, a vibrant colour palette, and plenty of detailing. Aptly named Natak (theatre), the label’s presentation imbued the concept of wearable art while also paying homage to its Indian roots. 

Deme by Gabriella

The Indian label known for its contemporary silhouettes debuted in style at Dubai Fashion Week. The collection had muted tones, cut-out detailing, and oversized everything which complemented the brand’s lean towards form-fitted lines. This was a showcase perfect for the free-spirited woman who likes taking charge. 

Heba Jasmi

Emirati label Heba Jasmi’s presentation was about celebrating the female form. Titled State Of Art, the label’s collection had a daring mix of vibrant colours and pastel hues. Lace, translucent fabrics, and intricate embroidery featured prominently on the runway. 

Roberto Cavalli

Roberto Cavalli, with Fausto Puglisi at the reins, brought Dubai Fashion Week SS25 to a close with a show that was equal parts ambitious and inspiring. The showcase included the brand’s Resort 2025 collection, the form and presentation were an obvious homage to its late founder, Roberto Cavalli. The maison’s signature motifs—roses and zebra patterns—had everyone talking. 

Lead image credit: ITRH / Rainmaker Consults

Also read: Cyber-pop meets craft at Seoul Fashion Week ‘25

Also read: Outfits from 'Call Me Bae' that we can’t get enough of