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The fashion universe brings a perfect blend of creativity and innovation to the fast-growing industry. We have witnessed dynamic cultures that are building the blocks of this rising market. Stay updated with these latest announcements in the diverse realm of trends and style. These groundbreaking brands and talents are shaping the future of fashion and will redefine the standards of originality and novelty.
SEASON’S DIAMOND
Bridgerton star Nicola Coughlan has taken centre stage as the face of Skims’ latest campaign. Photographed by Elizaveta Porodina, Coughlan highlights the comfort and flattering designs of the shapewear and clothing brand’s Soft Lounge collection. The dreamy, pastel-toned images echo the aesthetic of her character, Penelope Bridgerton, in the show. This campaign combines high fashion with Coughlan’s charm, reinforcing Skims’ reputation for enhancing style and comfort in diverse settings.
A CINDERELLA STORY
Luxury footwear and accessories brand Jimmy Choo has named Gauravi Kumari as its new brand ambassador for India. “Jimmy Choo is synonymous with exceptional craftsmanship and glamour. I have always loved wearing Jimmy Choo,” wrote the member of the Jaipur royal family in an Instagram post. Jimmy Choo has two boutiques in Mumbai and is targeting strong growth in India.
HUES OF SOLACE
The Resort 2024 Collection by AMPM is a harmonious blend of subtlety and minimalism, showcasing earthy tones like tea green, pineapple, and tan, paired with flowy silhouettes. This collection invites you to pause amidst the chaos and embrace comfort with its breathable fabrics—perfect for a scorching summer day or a relaxing beachside retreat. Designed to help you declutter from the commotion, it embodies leisure and encourages you to savour life’s simple moments.
CONFLUENCE OF TWO WORLDS
Renowned contemporary Indian occasion wear label Payal Singhal has teamed up with tech-enabled American sneaker brand, Endstate, to launch a limited-edition sneaker collection that seamlessly blends Eastern and Western influences with elegance and innovation. Inspired by traditional ornate metal embellishments of ancient tribes, these sneakers feature asymmetric lacing a signature detail from Singhal. It is exclusively available as a limited edition through Endstate’s website and at Payal Singhal’s boutique in New York.
THE ACT OF GIVING
Aulerth, a brand known for consciously crafted jewellery, has unveiled its latest creation: The Altruist Kada Bracelet, designed by JJ Valaya. This exquisite piece embodies the powerful concept of “towards selfless service,” reminding us of the profound impact of giving. Inspired by the Sikh community’s belief in selfless service, Aulerth has partnered with CRY (Child Rights and You) and will donate the net proceeds from each sale to support the education and empowerment of girl children.
LOVE IS LOVE
Couture designer Mayyur Girotra made history with his Ride to Pride collection, showcased at the New York City Pride 2024. The collection symbolised inclusivity, freedom, pride, self-acceptance, and change—a sartorial expression empowering the LGBTQIA+ community to feel seen, heard, and safe. Speaking to Bazaar India, Girota said, “Returning to New York to showcase my latest collection feels like a homecoming. It’s an honour to be part of such an inclusive event again.” This year, he integrated traditional embellishments like Kutch patchwork, kantha stitch, and custom prints with globally inspired silhouettes. High-waisted pants, trench coats, and oversized shirts were paired with lehenga skirts and saris. Showcasing his support for the LGBTQIA+ community on an international platform holds deep significance for Girotra. “I hope people take away empowerment and inspiration from my designs—fashion as a powerful medium for change, challenging societal norms, and boldly expressing true selves,” he signed off.
THE RED-SOLED CHAIR
French fashion designer Christian Louboutin and his long-time friend and interior designer Pierre Yovanovitch have collaborated to create a remarkable collection of nine limited-edition clam chairs. The legs of each chair are uniquely adorned with Louboutin’s iconic red-soled heels. The collection also features five nude chairs, celebrating Louboutin’s renowned nude footwear line. This collaboration pays homage to femininity and haute couture, seamlessly merging these two distinct realms.
A NEW CHAPTER
Calvin Klein has appointed Veronica Leoni as its new creative director—the first female designer to hold this position at the brand. Calvin Klein has been designer-less since Raf Simons exited in late 2018. Leoni is set to debut her inaugural collection at the New York Fashion Week next year. In 2022, Leoni launched her own label, Quira, which propelled her to become a finalist for the 2023 LVMH Prize.
REIMAGINING RUNWAYS
Renowned fashion label JADE by Monica and Karishma presented their new collection, Legacy of Deft Hands, in Mumbai last month. The collection, in collaboration with the JSW Foundation, empowers artisans and preserves India’s cultural heritage using indigenous fabrics. The line honoured the invaluable skills of the local artisans. It offered women from remote India an opportunity to showcase their artistry globally.
NEW KID ON THE BLOCK
Fashion e-tailer Urbanic has launched a new brand, Savana, to tap into Gen Z customers. It will offer clothes, accessories, and jewellery. It will cater to both premium and budget-conscious fashion lovers. Savana’s collection will aim to empower young women and promote sustainable fashion, said brand founder James Wellwood.
Image credits: Getty Images and brand websites
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