British fashion icon ASOS is now in India and here’s everything you need to know

In today’s fashion news, the beloved British brand, ASOS officially launched on Ajio in India. That's right, the brand has introduced over 3,000 options from its curated portfolio, including ASOS Design (menswear and womenswear), ASOS Edition, ASOS Luxe, and Miss Selfridge. The brand intends to expand its offerings to 20,000 options within a year by introducing new arrivals every month.

For the unaware, ASOS is a brand that caters to “fashion-loving twenty-somethings around the world.” And well, that is everything you need to know about the brand. Here, you will find some of the trendiest fashion pieces that every Gen-Z is sure to fall in love with. 

But what does this mean for us? It means access to some of the best and trendiest fashion pieces, be it trends like brat summer, cottage-core, micro shorts, demure season, or even office siren—under this brand, you will find pieces that embody these trends and encourage you to experiment with your personal style. 

“Indians are exposed to global fashion trends and pop culture now more than ever. With a growing appetite for international brands, ASOS is perfectly poised to tap into the Indian market with India’s favourite online fashion destination—Ajio,” says Vineeth Nair, CEO, Ajio. 

When it comes to fashion, India has emerged as one of the fastest-growing markets for international brands. With ASOS making its debut, the country is also in talks to welcome other global names such as Old Navy, Galeries Lafayette, Shein, Pull&Bear, and Foot Locker, among others. This influx of international brands signals an expansion in the Indian fashion scene, and well, we are here for it. 

All images are credited to Ajio.

Click here to visit the ASOS brand store on AJIO. 

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