Unlocking creativity with Asian Paints ColourNext 2024

In a world that often feels like a whirlwind of change, finding moments of grounding and belonging is like discovering treasure in a storm. Your home being the most important place should instil a sense of calm and comfort. Every year, Asian Paints’ ColourNext Colour and Material Intelligence Forecast helps us personalise our homes by unveiling the colour, wallpaper, and décor predictions.

Asian Paints has come a long way to become India’s leading paint and home décor company, constantly innovating and introducing new concepts in the country. Every year, Asian Paints’ ColourNext Colour and Material Intelligence forecast—the only initiative of its kind in the subcontinent—develops a colour, material, finishes and textures forecast and announces Colour Of The Year. This forecast is inspired by the cultural and social influences of the year and represents the zeitgeist of its time. 

This year, Terra emerged as the Colour of the Year 2024. A rich earthy tone, Terra bears a strong sense of nostalgia and belonging. It whispers a sense of homecoming converting your home into a sanctuary of emotional stability. If you're looking for a change of colour, this should top your list.

Accompanying Terra are four captivating décor trends, each narrating a unique story of rediscovery and originality that are all set to take over the interior design space in 2024. These trends are—soil, into the deep, indo-futurism, and goblin mode.

The Wallpaper of the Year, Samsara, embodies a mysterious and intense composure of textural terrain-like layered lines. With pigments from mud, tea leaf, and natural dyes, it echoes the profound beauty of soil, inviting you to immerse yourself in its richness.

Asian Paints has also announced the launch of Sabyasachi X Nilaya, the Paris-Calcutta collection, which is created in association with the well-known fashion designer Sabyasachi Mukherjee. This collection, unabashedly maximalist, takes inspiration from the city that has been Sabya’s eternal Muse - Calcutta, often called the Paris of the East. It has more than 120 textiles and over 30 wallpapers, ranging from elaborate damasks to reimagined kilims and paisleys that capture Sabya's distinct interpretation of the souks and exotic marketplaces of Persia and North Africa.

Speaking about the collection, Mr Amit Syngle, managing director and CEO, of Asian Paints Ltd said, “I am really excited to present our fourth collection with the design genius, Sabyasachi Mukherjee. It is a great privilege for us to constantly collaborate to bring the finest offerings in wallcoverings and in furnishings to our discerning customers, both in India and across the world’’.

With hand-painted motifs created by The Sabyasachi Art Foundation, this collection of wallpapers and fabrics co-created with Asian Paints brings together the sophisticated artistry and cultural decadence of these two cities.

All images: Asian Paints