Japan Airlines to rent out holiday wardrobe to its passengers—a game-changer in green aviation
A reminder to pack light!
Everyone has a different travel style and personality. You may like having laidback, luxurious vacations, while your friend may be an adventure-seeking nomad. You may choose to go for wellness retreats, while your friend may perceive a holiday as the perfect opportunity to let their hair down.
While travelling soothes our souls, the carbon emissions resulting from our sojourns have the opposite effect on our planet. With millennials and GenZs becoming more aware of the pressing need for sustainability, eco-tourism has emerged as a huge travel pattern.
The airline aims to provide a travel experience with minimal luggage and contribute to sustainable tourism.
How conscious flying can help?
Thus, frequent flyers are looking to reduce their carbon footprint by opting for conscious travel. With this service, Japan Airlines is not only investing in load optimization, but also indirectly positively impacting the excessive consumerism pre-holiday shopping can result in.
From using only biodegradable packaging for in-flight sales and serving to providing locally-sourced foods, airlines are going far and beyond to make flying green.
Where does India stand?
India is on board with agreed contributing to the Carbon Offset and Reduction Scheme for International Aviation (CORSIA). This requires all stakeholders to cut off carbon emissions by implementing various measures like Japan Airlines is doing. However, India is not far behind as various airlines are already making their way to green aviation! Indigo has launched an aircraft that runs on sustainable aviation fuel (SAF). Spice Jet is aiming to fly 100 billion passengers on SAF by 2030. GoAir is using “artificial intelligence to improve the operational efficiencies in fleet, route, and load optimisation”, as per the above-mentioned study.
While this big move by Japan Airlines is not yet replicated by any other company in the aviation industry, if it becomes successful, it has the potential to change the way we travel by air. Packing light is the new black and repeating outfits is the ethical way forward. It also makes one wonder, do we really need that many changes of clothes?
