How blush became the it-girl of makeup

Who can resist a rosy glow, right?

Oct 07, 2024 | by Bani Sachar

Blush has long been a staple of makeup routines, but in recent years, its appeal has skyrocketed to become everyone's favourite product. In 2024, people are no longer sipping the rosy glow for a contoured and bronzed look—it’s all about looking sunkissed (even bordering on sunburnt). Whether it’s a rosy flush or a bold pop of colour, blush is now the go-to makeup essential that can transform a look with just a few sweeps.

This marks a significant shift in beauty trends, as it moves beyond just a subtle hint of colour to a product that defines and enhances facial features in new, artistic ways. Blush's growing popularity can be traced back to several factors. For starters, TikTok and Instagram have played key roles in its resurgence, where beauty influencers and everyday makeup lovers alike experiment with new blush techniques and trends. What used to be an afterthought in a makeup routine is now taking center stage, with blush application becoming more experimental and expressive.

As a result, brands are leaning into this blush obsession, launching new formulations, innovative packaging, and colour ranges to meet consumer demand. The blush market has surged in recent years, with brands such as NARS, Charlotte Tilbury, and Rare Beauty leading the way.

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Gone are the days when powder blush was the only option. Now, the market is flooded with new formulations—liquid, cream, mousse, gel, and even hybrid products that offer long-lasting, buildable coverage. It seems like there’s a new launch every day. From Rare Beauty’s Soft Pinch blush, which delivers a natural flush, to Huda Beauty’s Blush Filter, the variety ensures that there's a perfect formula for everyone, regardless of skin type or desired finish. Each type of blush formulation brings its own benefits. Cream blushes, for instance, have gained a loyal following for their natural finish, while powder blushes remain a favorite for those looking for matte, high-pigment options. For the beauty enthusiast looking for an all-day glow, liquid blushes are ideal for their longevity and radiant sheen. Stick varieties are perfect for on-the-go. Another fan favourite? Milk Makeup’s jelly tint blush! We’re clearly spoilt for choice. This diversity in formulas gives makeup lovers more creative freedom than ever before, allowing them to experiment with textures and finishes to enhance their looks.

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Blush trends have become a form of self-expression. Among the most popular trends right now is the sunset blush, which involves blending shades of pink, coral, and orange to mimic the hues of a sunset across the cheeks and temples. Another favourite is W blush, where blush is applied in a sweeping W shape across the nose and cheekbones, creating a youthful, sun-kissed effect. Blush blindness is the practice of applying blush liberally across the entire cheek and sometimes even the eyes for a monochromatic look—has also gained traction, especially for those who want to blur the lines between traditional makeup rules. Meanwhile, boyfriend blush—a more diffused, barely-there flush applied with minimal effort—captures a lived-in, effortlessly chic vibe that aligns with the growing demand for “clean girl” aesthetics.

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At its core, blush’s current popularity can be attributed to its transformative power. A few strokes of blush can breathe life into the skin, adding warmth, dimension, and character to the face. It works for every occasion—whether you’re aiming for a natural flush for a day out or a bold statement for an evening event. It’s fun, versatile, and can be used so many ways—no wonder we can’t get enough. In a world where beauty trends are constantly evolving, one thing is clear: blush is here to stay.

Below are some of our favourite picks.

Anastasia Beverly Hills Blurring Serum Blush, ₹3,800