Footballer Aditi Chauhan shines light on her journey to success in Bazaar India X World Gold Council’s campaign You Are Gold

Gold, with its captivating allure and timeless charm, has been an inspiration to generations throughout history. As one of the most precious and coveted metals, the process of moulding it into jewels draws parallel to how artists hone their crafts.  Similar to how gold is meticulously carved into exquisite jewels, Aditi Chauhan, the new face of the campaign, embarked on a journey that required challenging societal norms and defying expectations, ultimately shaping her into the exceptional footballer she stands as today.
Aditi battled stereotypes that dictate sports as a male domain. Inspite of everything, Chauhan became the first Indian woman to play English League Football and also became the first-choice goalkeeper for the Indian National team.

In Chauhan's world, football isn't just a game; it's a profound means of self-expression, mirroring the essence of her identity, even in her choice of jewellery. The captivating chunky gold ring, masterfully forged in molten artistry for the "You Are Gold" campaign, becomes her canvas of self-revelation. It serves as a constant reminder of her commitment to shine at her zenith, much like gold. As she dons this exquisite ring, it embodies her journey of refinement, polished through the crucible of challenges both on and off the field. 
“Football, like any other sport, asks a lot from you—it’s not only the skills that make you one of the greats. It needs determination and passion and to be your best, you have got to keep polishing yourself, because #YouAreGold.”” says Aditi.

Bazaar India has partnered with World Gold Council for the campaign to celebrate young women who have set an example of shattering the glass ceiling and celebrating their self-expression every day.  The campaign draws on the experience of these women that have defied stereotypes and overcome obstacles. It is an ode to their various forms that have shaped their journeys and a celebration of their indomitable spirit every day. 

Watch Aditi’s journey of finding her self-expression here.