Archana Jain on maintaining an understated style that leans towards timeless elegance

Archana started embracing her personal style in the late ’90s, when she embarked on her entrepreneurial path, founding PR Pundit—a homegrown lifestyle PR agency—in 1998. “At that time, I was in my early 30s, and I felt the need to project a mature and serious image to gain credibility with clients. To achieve this, I started teaming up pearls with saris and incorporating business suits into my wardrobe, aiming to appear smart and in control.” Throughout her glorious career, Archana chose to maintain an understated style that leaned towards timeless elegance.

Over the years, the public relations professional has witnessed a significant evolution in the fashion landscape. “While society has become more aware of the importance of inclusivity, it is striking that ageism often remains unchecked. In a youthful country like India, there is a growing acceptance of younger voices, which I would have welcomed more at the beginning of my career,” says the 58 year old. However, she is glad to  have observed a positive shift in attitude towards older individuals. “Our society is becoming more welcoming and inclusive of older people.”

Being pro-ageist at her core, Archana acknowledges that age should not limit one’s choices or define how they should dress, behave, or contribute to society. “Some women choose to embrace their laugh lines and sagging skin while others opt for procedures to maintain a youthful appearance. Likewise, some women may choose to embrace their greys to define their personality—these choices should not be stigmatised or shamed.”

Age, for Archana, has been a liberating journey, giving her the confidence to make bold choices, find her voice, and truly understand herself. “India is saddled with social mindsets where women need to question mindsets, and break out of the years of conditioning to assert their own standing.” So, what story does the seasoned PR practitioner with over 30 years of experience aim to convey through her distinctive sartorial choices? “It is simple: find your own style and aim to be timeless. It’s about seeking freedom from compromises and challenging societal norms, owing to the same I’ve opted not to have children, embracing my natural curly and now, grey hair. Age has allowed me to understand what truly suits me, freeing me from being a victim of fleeting fashion trends,” she says.

Archana aligns with the concept coined by American tech entrepreneur Gina Pell, who defines ‘perennials’ as “ever-blooming, relevant individuals of all ages who remain connected to the world, adapt to technology, build diverse relationships, mentor others, and embody qualities like passion, compassion, creativity, confidence, and collaboration.” That is Archana for the world. Till then, she advises us to throw caution to the wind and celebrate the beauty of every stage in life.