Top 5 make-up trends that will continue to dominate 2024

The dynamic world of make-up continues to evolve in 2024, blending creativity and personal expression. While many of the trends from last year continue to be a favourite of many, they've also helped set the stage for the new year. From glazed blush to minimal make-up, here are five standout make-up trends from 2023 that have made a seamless transition into 2024, adding a fresh twist to our beauty routines.

'I'm cold!'

'Frosty Face' or 'Glacial Glow' is a trend that replicates the beauty of a winter wonderland. With a focus on achieving a luminous, icy complexion using silver and pale blue highlights, this look is perfect for those looking to add a cool tone to their look. Everyone, from Hailey Bieber to Kendall Jenner, has caught on to this make-up trend. After all, who doesn't want their make-up to look as natural as possible?

Soft grunge 

Soft grunge, also called 'Gentle Edginess', is a toned-down version of the classic grunge look, which gained popularity in 2023; everyone from celebrities to influencers were seen rocking this make-up look. This style combines softer elements with traditional grunge—think smudged eyeliner and muted dark lips—to create a look that's edgy yet approachable. It's perfect for those who love a hint of rebellion in their make-up.

Berry blushed

'Berry Blushed', more popularly known as strawberry make-up, draws its inspiration from the sweet fruit. This trend uses rosy, reddish hues to achieve a fresh, youthful look, reminiscent of a ripe strawberry. It's ideal for those aiming for a natural, yet subtly vibrant appearance, and is perfect for when you wish to look radiant and peppy without those harsh contour lines. 

Holographic glaze

'Holographic Glaze', known as iridescent sheen, is about embracing futuristic beauty. This trend plays with light-reflecting products to create a multidimensional effect on the skin. It's all about achieving a surreal, otherworldly glow that shifts and changes with movement. From holographic eyeshadows to colour-changing lip products that change colours, this trend has taken the make-up world by storm.

Douyin make-up 

'Douyin Make-up', also known as TikTok Trendsetter, emerged from the popular social media platform. It is a popular Chinese make-up style, which emphasises on soft and ethereal looks that give a doll-like appearance, and was one of the most-searched make-up trends of 2023. This trend is for the daring and experimental, blending traditional aesthetics with modern flair and has been loved by all.