Explore the hidden gems, stunning landscapes, and the heart of Arabia

Few destinations offer the best of history, heritage, and tradition paired with modernity and innovation. And Saudi Arabia is one such country. While it remains a mystery, a land rather unexplored, the country's national tourism brand, ‘Saudi Welcome to Arabia’ invites Indians to discover the hidden gem with its newly-launched campaign ‘Spectacular Saudi’. 

Whether you are an adventure lover, a foodie, or a history buff, rest assured, you’ll experience the best that the country has to offer and the campaign reflects it perfectly.

You can see a captivating blend of ancient tales and modern marvels for the discerning traveller who loves to explore novel destinations, cultures, and gastronomy. You can visit the At-Turaif in Diriyah, one of the most historic areas in the country—it was the original seat of power of the Saudi royal family and the first capital of the Saudi state in the 18th century—and marvel at the mud-brick constructions, intricate geometric patterns, decorative motifs, and elaborate wooden elements that highlight the architecture and craft of the region. Those seeking some quiet can explore the waters of the Red Sea. If the hustle and bustle drives you, then exploring the streets of Al Balad in Jeddah and the Nabataean tombs in Hegra and AlUla should be on your must-visit list. 

The campaign hits home and resonates with the tastes and preferences of the Indian consumer who have always looked forward to experiences that are authentic, yet unique. By embarking on this journey of discovery, couples, families, and individuals can take a date with history and experience world-class culture, adventure, and cuisine.

With 1.6 million Indians making a trip to Saudi Arabia last year and there being a 240 per cent surge in leisure visits from India compared to 2023, there isn’t a better time to visit the nation. There are more than 330 direct weekly flights and eight airline operators that cater to this demand, all you need is a valid tourist or business visa from the USA, UK, or any Schengen country, with stamped proof of entry eligible for the eVisa and visa upon arrival at Saudi international airports. 

So what are you waiting for? Explore the heart of Arabia and book your package here. 

All images: Spectacular Saudi

Also read: Discover the heart of Arabia through the ‘Spectacular Saudi’ campaign