TUMI unveils FW24 Collection and campaign starring global ambassador Mun Ka Young and Son Heung-Min respectively

TUMI, the international travel, lifestyle, and accessories brand, is all set to welcome the fall season with its FW24 collection—Voyageur Leather and 19 Degree Frame with global ambassador and actor, Mu Ka Young. That’s not all, the brand is also launching a new campaign for its Tegra-Lite® and Alpha Bravo collections that feature another global ambassador, footballer Son Heung-Min.

Inspired by the vibrant city of Seoul, the FW2024 collection feature new techniques, silhouettes, and colours that highlight the city’s influence on modern culture as well as its deep respect for tradition. The same is represented in the visually stunning campaign that immerses the viewer right into the streets of Seoul giving them a sneak peek of Young’s lifestyle as she integrates TUMI’s latest collections into her everyday life. 

Crafted with high-quality smooth leather, the Voyageur collection, available in backpacks, totes, shoulder bags, and crossbodies, showcases the collection's stylish functionality, including the new Lex Train Case Crossbody's versatility for international trips and nights out. The colour options include classic black with light gold or gunmetal hardware, along with the seasonal dynamic Pewter Metallic with gunmetal hardware.

"This season's campaign celebrates TUMI's evolution, expanding our women's lifestyle offering while staying true to our travel heritage," said Victor Sanz, global creative director. "As a treasured ambassador, Ka Young embodies the stylish, adventurous TUMI woman."

Along with the Voyageur collection, TUMI introduces the all-new 19 Degree Frame collection, which is an extension of their 19 Degree collection. Available in black and pearl grey, each piece features integrated frame latches, retractable handles, and TUMI’s signature smooth, quiet transport wheels—catering to diverse traveller needs with unparalleled functionality and a timeless aesthetic. Raising the bar of luxury, TUMI also unveils a new premium collection titled Turin. Made from Italian leather with elevated metal accents in sleek silhouettes, this collection encompasses seven sleek styles including backpacks, briefcases, slings and totes, and small leather goods, all in a sophisticated black colourway.

Mu Ka Young wasn’t the only global ambassador roped in by the brand as they joined hands with footballer Son Heung-Min for their Tegra-Lite® and Alpha Bravo collections. Captured by docu-style filmmaker WARD and Korean photographer duo JI + DOH, the campaign captures Son at the Tottenham Hotspur Stadium and reveals a glimpse into his fast-paced life with TUMI by his side who’ve been his constant companions. Sharing his thoughts on the campaign Heung-Min adds, “I was personally excited for this campaign to be set in my home away from home. I always value that TUMI is there for me and has my back, whatever journey I’m on.”

While TUMI’s Tegra-Lite® collection is made from a durable yet lightweight material used in lifesaving armour, race cars, and professional athletic gear—making it a sturdy and reliable choice for many—the Alpha Bravo collection and its hyper-functional bags is catered towards those who live a fast-paced life. While both cater to different purposes, what binds them together is that each one of these bags encapsulate the brand’s DNA and elicits the customer’s love time and time again.

Along with new collections and campaigns, TUMI continues to increase its footprint in the world of sports as well. Their latest offerings for racquet sports include a pickleball bag, tennis racquet bag, and tennis backpack—each with magnetic shoulder straps, giving you the option to wear it as a sling or backpack. New styles made using water-resistant materials and reflective accents shall offer cyclists durability and safety, while their new Yoga Sling has been made to hold a 26-inch mat with room for accessories, ensuring you can bring all your essentials to class. There’s something for everyone!

All images: TUMI

Also read: Luxury travelling bags that are worth every penny