5 Indian homegrown labels that redefine fashion with unique prints

The art of prints in Indian fashion has a legacy that dates back centuries—captivating patterns and motifs on fabrics have evolved into an essential facet of the country’s identity. Every print serves as a visual narrative, reflecting the diverse regional influences and boundless creativity that define the subcontinent. One of the most iconic techniques is block printing, where artisans use hand-carved wooden blocks to stamp patterns onto fabrics, predominantly practiced in Rajasthan and Gujarat. Ajrakh painting, originating from the Kutch region of Gujarat, is known for its geometric and floral motifs, typically in shades of indigo and red. Kalamkari involves hand-painting intricate designs, often inspired by Hindu mythology, using natural dyes in Andhra Pradesh. Bandhani, or tie-and-dye, with its tiny knots and brilliant hues, mirrors the vibrant festivities of Rajasthan, while Batik showcases the intricate, wax-dyeing techniques that have been honed over generations. 

These prints transcend aesthetics; they embody culture, spirituality, and identity. They are worn during festive celebrations, weddings, and on a daily basis, becoming canvases that tell stories of our traditions that have been passed down to us through generations. In fact, artisans and contemporary designers continue to draw inspiration from these age-old techniques, infusing them with a modern twist. The recent surge in opting for sustainable wear and ethical fashion practices has further elevated the significance of Indian prints. Many designers are returning to traditional methods that utilise natural dyes and organic fabrics, ensuring that the beauty of Indian prints is preserved. 

If you, too, are looking to shop more prints for your fall wardrobe, here are five emerging homegrown brands that will cater to your passion for prints.

House of Mae

What truly sets House of Mae apart is its approach to production and the one-of-a-kind prints that grace its collection—you will find everything from nature-inspired designs to intricate motifs. Their focus on sustainability, quality, and artistry makes it a wardrobe must-have.

Ritu Kumar 

Designs by Ritu Kumar showcase a deep appreciation for India’s diverse heritage. Her print work is a testament to her commitment to preserve and celebrate India’s cultural tapestry through the medium of fashion. Whether it’s the intricate block prints inspired by Rajasthan’s royal palaces or the vibrant floral motifs reminiscent of Mughal gardens, each of her creations tells its own story. 

Prints by Radhika

Prints by Radhika is the brainchild of designer, Radhika Chopra, who has a profound love for textiles and artistry. The prints, in particular, are the soul of the brand as they reflect a deep appreciation of the aesthetics of art and textiles. Whether it's bold prints that ignite the imagination or delicate, hand-painted motifs that convey a sense of emotion, each piece in her collection invites you to become a part of the journey. 

Alisha Rao 

Alisha Rao’s primary vision is to create unique, up-cycled luxury occasion wear that embodies sustainability and environmental responsibility. Her mastery of the appliqué technique exemplifies this commitment. At her brand, discarded fabric finds new life as sizable, boldly-hued motifs, which are adorned with aari, zardozi, and macrame embellishments, which seamlessly blend delicate and maximalist aesthetics. The label pushes the boundaries of fashion while championing environmental responsibility. 

Maisolos

Maisolos takes pride in their close collaboration with local karigars (artisans), who have honed their craft over generations. This homegrown label redefines fashion by putting customisation, sustainability, and craftsmanship at its core, and their approach transforms the way we think about print in Indian and ethnic wear. Their custom prints are also a testament to Maisolos’ dedication to personalisation. Each design is a labour of love, from vibrant and bold patterns, to intricate motifs that convey a sense of elegance and tradition.