5 Indian artists collaborate for ‘The UmbrellaArt Project’. And it's all for a good cause.
For each umbrella purchased, one large garden sized umbrella is donated to an outdoor street vendor to shelter them from the sun and rains.
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Heralding yet another canvas to unleash their creativity, the artists at Method have transformed umbrellas into a fusion of utility and expression. For the monsoon that ensues in the city that never sleeps, the rains are often painted with a sense of the ubiquitous mundane. However, with Method’s intervention, the typical monsoon blues are now enlivened with a vibrant burst of colour and whimsy. Method offers a platform for emerging urban, street, and contemporary artists worldwide.
This public arts initiative emphasises functionality by painting the Mumbai skyline with each artist's unique worldview—whether psychedelic, a cultural convergence, or an assemblage of typography. Not only that, but it also provides one large garden sized umbrella to an outdoor street vendor, beating the heat with a lit bit of art. Aniruddh Mehta (@thebigfatminimalist), Ashna Malik (@ashnamalik), Kunel Gaur (@kunelgaur), Zahra Baldiwala (@ruining.magazines), Sid G (@toosid) are the five artists who put their artistic expertise to use to create functionality, making art accessible and usable to everyone.
Kunel Gaur, a creative director and designer, whose personal style always revolves around the usage of various architectural materials, combining typography with functional design and brutalist architecture. He lent the design of urban signage and Japanese culture to the collection of The UmbrellArt Project.
Ashna Malik’s high-contrast colours and joyous expression created a unique parasol that sold out in pre-orders.
Aniruddh Mehta’s contribution to The UmbrellArt project was an umbrella featuring geometric abstractions, alternating between monochrome and colourful designs, showcasing his signature spunk.
Zahra Baldiwala and Sid G added a futuristic touch to the project, imbuing their one-of-a-kind umbrellas with elements of resonance, making them highly coveted by art enthusiasts.
The conversion of these universal, mundane objects into canvases of creativity was both a testament to making art accessible to all and finding its utility for the larger audiences. Incorporating a gamut of graphic art, we can only hope for the initiative to percolate not just through Mumbai but across the country.
Of course, we can always expect Method to deeply penetrate the humdrum everyday lives of India, like their last project ‘Where India Dries Its Clothes’ by Karan Khosla or throw us off with Growing Pains by Revant Dasgupta.
All Image Credits: The Method Art
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