Bisleri Vedica’s origin story evokes elemental purity in the lap of Himalayas
Tracing pristine origins, Bisleri Vedica’s story flows with the purity of the Himalayas and the art of luxury.
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The true test of luxury is its origin. For Bisleri Vedica Himalayan Spring Water, its genesis is nothing short of extraordinary. In the realm of luxury, where authenticity and artistry converge, Bisleri Vedica Himalayan Spring Water emerges as the epitome of pristine purity. Its latest campaign, “The Journey Home” invites connoisseurs to embark on a poetic odyssey into the heart of the Himalayas, away from the cacophony of ordinary lives. It pays an ode to nature’s serenity, balance and purity by helping us rediscover the joy of returning to the singular source of one of nature’s precious gifts: Crystal-clear, untouched water in a bottle of Vedica.
Conceived and created by Ms Jayanti Khan Chauhan, "Vedica: The Journey Home" is inspired by Japanese author, Masaru Emoto’s groundbreaking observation that holds water as a vessel of living memory. Meticulously developed over two years, the film is a testament to Bisleri Vedica’s commitment to authenticity. “Vedica is nature’s finest offering, preserved in its most pristine form,” reveals Ms Jayanti Khan Chauhan, vice chairperson of Bisleri International. “With ‘The Journey Home,’ we sought to encapsulate the serenity and grandeur of its Himalayan origin, blending visuals, music, and storytelling to create a truly unparalleled return to our source.”
The film follows Dino Morea on a journey to the Himalayas, the majestic source of Vedica. The snow-draped peaks, gushing streams, and serene wilderness capture the very essence of Vedica: Perfect harmony, lush sophistication, and pristine purity. In Dino Morea, the campaign finds a muse whose effortless charm and authenticity mirror the brand’s ethos. His presence breathes life into the wordless narrative, ensconcing us in the virgin embrace of Vedica’s origins.
The emotions of calm evoked by the film’s ethereal cinematography are amplified by the soulful score composed by the sarod virtuosos—Amaan Ali Bangash and Ayaan Ali Bangash—drawing inspired from the ancient Ragas that resonates long after the film ends. Their composition transports the viewer to the heart of the mountains, where Vedica Himalayan Spring Water originates.
The versatile campaign will engage the audience serving as a reminder that luxury is not about what we consume but its storied past, stemming from a singular source of origin.
“The Journey Home” celebrates the Himalayas as the cradle of Vedica with each frame, musical note and water droplet exuding the profound purity that only nature can bring us. Return to Vedica’s virgin source through “The Journey Home”—a film that speaks to the soul of luxury.
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